How we’ll help you grow

 
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Full-service business development.

We use email and LinkedIn to run cold-channel business development campaigns. But lots of people do that. Our thing is making it work. Our emails look like a human wrote them and clicked “send”. People happily ignore emails that looks like a campaign. But they’re FAR more likely to respond to something that looks like a decent, smart person sent.

Each campaign starts with a thorough and honest discovery session. We use it to understand your agency and its people properly. We audit and develop your business development collateral too - creds, pitch decks, your website; anything that a prospect might see. We build a contact strategy including the provision of fresh prospect lists built for you, carefully segmented and with outbound positioning to match.

When we use LinkedIn, we don’t pitchslap. It’s a lovely mix of audience development and messaging that has relevance and humility. We can help with your LinkedIn content too - and don’t worry, the most effective LinkedIn strategies we employ are simple.

Along the way you can use us to sharpen your pitch decks, to prepare for meetings with prospects and to make your website more suited to generate enquiries.

The guys at Sponge have a great work ethic and an ever-upbeat attitude. They are constantly in contact with new ideas and opportunities and take a massive weight off my shoulders when it comes to reaching out to potential clients. They take all of the hard work out for me, meaning I’m left with intros to new businesses that have legitimate opportunities. They’re an overall great team to work with!
— Mara Rastall, Creative Spark

Are we any good?

Yup:

I wouldn’t change one element of what they did. From a copy point of view it sounded just ‘like us’ – we didn’t change a single word. Results above average and I’m sure we’ll close some business from it at some point. Highly recommended.
— Andy Dyer, Epik Group
Our first campaign with Matt & Steve and - to be honest - I wasn’t sure what to expect. But what these guys achieved was awesome and we’re still getting responses now, over a month since the campaign. Communication was spot on, the campaign was great and I have no doubt we will convert some of the leads generated. First campaign, but certainly not the last!
— Mark Mildren, Little Agency
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Audit and consultancy.

We can ensure your agency’s positioning is spot on, whether you’re selling in the cold channel, to an incoming lead or to a referral. We consider your overall proposition, your creds, email copy, your databases, pitch decks, website copy and even your face-to-face pitch presentations. We’ll provide competitor analysis and comparison and help you to understand how to apply our findings in your business development efforts. This is a full, root and branch look at your agency.

I’ve worked with Sponge New Business on a few things now, including consultancy and training. I’ve always found Steve and Matt to be honest, insightful and easy to work with. Most importantly, using the things they taught me, I’ve immediately won business. I’m feeling more confident in my proposition and my ability to convert leads - as well as generate them. Much like my own agency, they’ve regularly gone above and beyond to make sure I’m happy with the service I’m getting. I’d recommend them to anyone looking to get more from their business development endeavours.
— Richard Hills, Patter Agency
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