How we’ll help you grow
Full-service business development.
We use email and LinkedIn to run cold-channel business development campaigns. But lots of people do that. Our thing is making it work. Our emails look like a human wrote them and clicked “send”. People happily ignore emails that looks like a campaign. But they’re FAR more likely to respond to something that looks like a decent, smart person sent.
Each campaign starts with a thorough and honest discovery session. We use it to understand your agency and its people properly. We audit and develop your business development collateral too - creds, pitch decks, your website; anything that a prospect might see. We build a contact strategy including the provision of fresh prospect lists built for you, carefully segmented and with outbound positioning to match.
When we use LinkedIn, we don’t pitchslap. It’s a lovely mix of audience development and messaging that has relevance and humility. We can help with your LinkedIn content too - and don’t worry, the most effective LinkedIn strategies we employ are simple.
Along the way you can use us to sharpen your pitch decks, to prepare for meetings with prospects and to make your website more suited to generate enquiries.
Are we any good?
Yup:
Audit and consultancy.
We can ensure your agency’s positioning is spot on, whether you’re selling in the cold channel, to an incoming lead or to a referral. We consider your overall proposition, your creds, email copy, your databases, pitch decks, website copy and even your face-to-face pitch presentations. We’ll provide competitor analysis and comparison and help you to understand how to apply our findings in your business development efforts. This is a full, root and branch look at your agency.