Sponge is a New Business Agency.

We find new clients for companies in the marketing services sector.

Agencies are bad at cold outreach. We show them how to be better at it, then we go prospecting for them. Not in a salesy, aggressive way. We prefer conversations. Proper research.

Your agency’s brand needs to be ready for prospecting. You’ll need to truly understand the enormous differences between winning from referrals and winning from outbound activity. We do all of this stuff for you. Call us now (because you agencies are AMAZING at putting off business development) and we’ll talk you through what you can achieve.

Lead Generation, Positioning, Content Creation, Social Media, Email Outreach, Proposition Development and Team Training are all part of the service.

We help Digital, PR, Marketing, Advertising, Comms, Branding and Media agencies. Also SEO Agencies. And Influencer, Social, Inbound, Content and Video Production agencies. Oh, and Experiential agencies. Ah yes I forgot - Email agencies. Events, UX and Customer Marketing agencies too. There are probably more, but you get the idea.

We’re easy to talk to, and having done this for 20 years we can help your company grow.

Wins we helped to generate


What our clients say about us

If you are a fellow agency and want to save years of iteration refining your sales strategy, I highly recommend working with Steve Fair, or at the least following him on LinkedIn for the free game he regularly puts out.
— Mark Joseph, MD, Vouch Global
 

Some incredibly useful agency new business advice: