And the 'Meh' award goes to...

Yes, it’s time to dust off your tuxedo (along with my cynicism) because award season is upon us. Worried about the cost of hiring a new business agency? Why not blow it all on the pursuit of meaningless awards instead! All you have to lose are the entry fees, all the time you’ll waste filling in forms and submitting material, and the cost of a prestige table on awards night (why not sponsor the coat room too!)

But just think of the gains: You might be one a scant 100 or so companies that night (that week) that get to put an award logo on their site that 1) is lost in the sea of other meaningless awards on EVERYONE’S sites already, and 2) brings in no additional business because NO ONE chooses an agency because it’s won an award (primarily because there are apparently no non-award winning agencies out there anyway).

ANY NEW BUSINESS?

I will vaguely tip my hat towards the value of being yet another award-winning agency when it comes to attracting staff. Ego is as ego does, and who doesn’t want to work for an award-winning company?

Whether you’re struggling to find a new business professional to look after your outgoing pursuits (there is a serious lack of them right now) or just want to attract fresh, hungry talent, perhaps the odd award logo does tip the scales for those envisioning themselves in one of those group “winners on a stage somewhere waving a plastic statue” photos.

I’ve asked before… what is it you do in your day that moves your company forward. If you can think of anything more valuable than filling in awards submissions and booking Travelodge rooms for the night after, do that instead.

Oh, and good luck (because we all know you’re still going to enter, don’t we).